Are you feeling like a re-brand might be calling your name?
Sometimes it’s hard to know if you truly will benefit from a re-brand right now or if you just have a case of Shiny Object Syndrome. Below are 5 signs you really should invest time and energy in a re-brand.
You are too embarrassed to share your website, biz cards and other marketing material.
In order to “make-it” in business you’re going to have to up-your game when it comes to promoting yourself. You need to make connections, share your website, go to networking events, etc. But you can’t bring yourself to do any of those things because you’re terrified people will see what a mess your branding is.
You physically won’t be able to grow your business until you feel like your branding is more polished, professional and memorable. You need to clear this mental roadblock before you can forge ahead with confidence.
You have fine-tuned your Signature Design Style and your branding doesn’t reflect your new look.
When you started out in business you were still discovering your style and honing your approach. Now that you’ve been in business a while and have a number projects under your belt you’re confident you’ve finally found your signature design style.
Clients are coming to you for your unique “look”, but your original branding doesn’t reflect your signature look. You’re afraid you’re sending a mixed message and confusing people. You desperately want to present a cohesive style to potential clients and the design community. Updating your brand will achieve that.
Your branding looks like it’s from a different decade (and not in a good way).
You’ve had your head down serving clients, building your portfolio and growing your business for years. Somewhere between material boards and growing your team your branding went out of style.
Your logo brings back a feeling of the ’80s or ’90s with it’s clunky look. You’re afraid people will think your career peaked a decade ago. You want something that feels current and fresh. It’s time to re-brand your look and join the present day.
You’re trying to appeal to a high-end crowd but your branding feels cheap.
Your target market is a high-end crowd but you’re not attracting as many of these clients as you’d like. You’re afraid that your brand identity looks cheap and it’s sending a message that your work is lacking quality craftsmanship and attention to detail.
You know you need a logo and brand identity that reflects the values your ideal clients want to see. You need something refined with high-design, sophistication and good taste.
You’re up-leveling your business.
Things have been chugging along nicely for a while and you’re feeling like it’s time to take your business to the next level. Maybe you’re expanding to a new market, raising your rates, launching a new product or gearing up for a big pitch? Whatever it is you’re going to be in-front of a new audience.
Making a good first impression to your new audience is crucial to your success. This is THE time to put your best foot forward and make a good impression. You’ve had re-branding in the back of your mind for a while, now is the time to capitalize on that your big push and make a splash.
Do any of the above scenarios sound like you? If so, re-branding could be the most strategic and important move you make towards reaching your goals this year.
Moving forward with your re-brand?
Going to DIY-it? Start by getting clear and gathering inspiration. If you need help with how and where to find inspiration check out this post.
Thinking about hiring someone? If you think I might be a good fit check out my brand identity package and book a free discovery here.