I’ve been thinking a lot about purpose within business lately.
I heard something recently on a podcast (if you haven’t listened to Melyssa Griffin’s Pursuit with Purpose, definitely check it out) that really stuck with me.
IMPRESSING PEOPLE –> CREATING CONNECTION
In the episode she said that for the longest time she focused on trying to impress people, thinking that would get her the recognition and success she was after. She would go to speak at conferences and talk about her amazing business growth and impressive stats but would leave with no real connections, feeling empty and unsure.
It wasn’t until she shifted her focus from trying to impress people to truly connecting with people that things started to change for her.
THE MISTAKE I’VE BEEN MAKING
I heard this and realized that I’ve been making the same exact mistake. Basically my whole life on some level I’ve been working to impress others.
As a creative person and designer (with a background in architecture) I’ve always been taught to value perfection. Perfection meant getting it right, doing your best work, being top of the class, creating something people will “swoon” over and not settling for less than the absolute best.
Looking back I think I’ve lived my whole life that way. Trying to be perfect so I would be rewarded with a few moments of praise. That momentary dopamine burst that signaled I did my job well and people liked me.
INFUSING MORE MEANING
I’m not saying that creating beautiful work you’re proud is wrong. Not at all! High quality work will always be part of my DNA. I don’t think I could half ass a design job if I tried. My clients come to me for top-notch design work and that’s what I’ll continue to deliver.
What I am saying is that at my own pace I am experiencing a mindset expansion to add focus on connecting with people. I’m also curious to explore how (and if) design truly connects with people at their core.
I see this evolution as an opportunity to create more meaningful work for my clients (and in turn my own life as well).
WHAT ABOUT YOU?
Do you have areas where you’re trying to impress people in your business instead of connecting on a deeper level? I’m really interested to hear your thoughts on this.
I’d love to hear if you have fallen into this same trap. Or are you still struggling with this? If not, how did you move past it?
Please share in the comments!