Doubt over what to write to your email subscribers? Fear setting in as you’re about to press that SEND button?
If this is you, you are not alone.
When I first started my email list, I felt this exact same way. I was around 75 people for a reeeeally long time. I mostly was speaking to friends and family who had agreed to be supporters, but I knew they weren’t my ideal customers and probably weren’t going to buy.
Every single time I would sit down to write an email a lot of emotions and doubt would bubble to the surface.
‘Does so-and-so really want to hear this content?’
‘What is this friend going to think if I say this?’
‘If I share X, I’m sure that person will unsubscribe.’
This led to censoring what I had to say or gearing my content towards specific people on my list instead of focusing on adding value for my ideal customer.
It got me no where and kept me stuck.
There are 5 concrete things that helped me get over the fear and self-doubt so that I could truly grow deeper connections and sell authentically to my people. Let’s dive in!
STEP 1: Acknowledge the fear
The first step is to acknowledge the fear. When fear starts to come up, your unconscious is trying to keep you safe.
Truth: You will not die from emailing your list.
Acknowledge the fear and be thankful for it. Say, “Thank you, I appreciate your concern. I’m going to do this anyway.”
STEP 2: Actively grow your email list
No matter what, you need to continue to grow your list. If you are not working to grow this list each day, then you are never going to get to the place where you feel like you’re actually talking to your ideal client. There are a million ways to grow your list, but Pinterest is my favorite method because you can see massive growth quickly and easily.
If you want to learn more about how to use Pinterest to grow your list, sign up for my next free Pinterest training here.
STEP 3: Clean out people
Remove specific people that trigger you.
For example, if your mother-in-law is on your list and you know that she’s really judgmental around certain things, and you find yourself editing what you’re saying as a result — delete her! She will never know.
Removing people like this will allow you to write content that feels authentic and truly connects with your ideal people.
STEP 4: Look into insecurities
Ask yourself, why are these fears coming up at all?
Fears are a good sign there is an insecurity or limiting belief that needs to be dealt with and cleared.
How you get to the root of the issue is up to you. Maybe you take time to journal, do meditation or talk to an insightful friend? Use your go-to method for getting in touch with your intuition then actively clear it out.
STEP 5: Start small
My last step is simple: start small.
If you are not putting yourself out there in the way that you know you should, commit to a regular schedule. It doesn’t need to be overwhelming, start small — like maybe once a month. Over time I promise this will get easier and you can increase as it makes sense for you.
There you have it! I hope these simple steps helped to get you pressing that SEND button :)
Want more tips and tricks to help you grow your creative business in style?
Come join my free members-only Facebook group, Designer Diaries, where I share awesome content like this and connect with people on a deeper level. Can’t wait to see you in there!